Architect turned fashion designer, Golnar Ahmadian initially launched her fashion and lifestyle brand, Golshaah, in 2019 as an experiment. Her intent was to feature interior design projects in a more artistic way, however her focus soon came to include fashion styling, then a knitwear collection and ultimately, a fully-fledged fashion brand.
The brand Golshaah is characterized by its contemporary and tailored lines, by its bent more towards the masculine than anything overtly feminine or traditional. In fact, Golnar has stated that while she has always been deeply passionate about her Iranian heritage and culture, her goal has been to reinterpret it in a modern context rendering it more accessible and empowering people of all backgrounds.